Simply because it has an outstanding cost-to-impact ratio. Wikipedia is quite
simple in concept, easy to use, contains useful information, and therefore is
wildly popular, consistently placing in Top 10 most visited websites in the world.
As a result, appearance on Wikipedia creates an unmatched marketing opportunity:
it skyrockets your brand visibility and reputation, drives organic traffic to your
platforms, boosts recognition and significance both on individual and enterprise
levels, and elevates the trust among your partners. A Wikipedia article is the most
straightforward path to organic impressions, since it makes the core of the Google
, which appears at the top of the front page in Google Search results.